The Power of Identity

A logo. To have, or not to have? That is the question. Numerous times we’ve had people ask us if investing in a logo for their business is worth it. We’ve also had people with established companies looking to refresh their brand ask us whether changing their logo would be a good idea. Our response to both… absolutely! Imagine if Apple, IBM or Windows all used a little computer icon as their logo, or if Reebok, Nike, New Balance and Puma all used a sneaker – how boring and confusing would that be? And, in recent years, large, well-known, multi-million dollar companies like Walmart, Pepsi, Burger King, Starbucks and most recently JCPenny, have changed their brand logo looking toward the future and evolving with the times.

Why would you not want to have a custom logo designed uniquely for you? A logo says so much about your company, what you offer and who you are. Think about it, it’s the very first thing that people see on your business card, on your website, on a brochure, even on Facebook and Twitter. It leaves a lasting impression and could catapult your business to new financial heights or make you a household name like those companies listed above. It’s actually the most exciting part of starting your business because once you have a logo, everything suddenly becomes real and you now have the beginnings of your unique brand. As designers, it’s exciting, challenging, fun and the important part of our job, because we have the opportunity to create your future with you – here are some of the logos we’ve created for our clients. The same emotion can be said about our work in re-vamping the logo for the Global Business Council. Our recommendation? Work with a professional design company who listens and can capture your vision of the icon or logo that best represents you and your company.

So, if you’re questioning investing in a logo for your company, just look around and see which logo or brand leaves an impression on you. Perhaps it’s that mermaid in a green circle that has you craving a tall caramel machiatto at Starbucks, that apple with the bite on it’s right side on the back of the Apple iPad where you’re reading a NY Times article or that swoosh which reminds you to “Just do it” as you lace up your Nike’s at the gym–then, you’ll have your answer. And, THAT is the power of identity.